Occasionally clever. Always curious. Sometimes useful.
Robert Rose is a trusted marketing advisor, best-selling author, and founding member of the team that built the Content Marketing Institute into the leading voice for the practice of content marketing. Over the last decade, through his consulting firm Seventh Bear, he’s worked with more than 500 companies—from ambitious startups to global giants—helping them elevate strategy and build marketing that matters. He’s authored five books on content, strategy, and customer experience, and his Content Marketing Strategy course is the official certification program of the American Marketing Association.
Trusted by CMOs. And their teams
Robert is known for helping marketing teams turn chaos into confidence—with clarity, empathy, and the occasional rabbit hole story. As a fractional CMO and strategic advisor, he’s worked across industries to help brands rethink how they use content to lead, grow, and connect.
He co-hosts This Old Marketing, a top marketing podcast with downloads in 150+ countries, and regularly leads workshops and keynotes around the world. Whether he’s guiding a room full of executives or helping a team find its story, Robert’s goal is simple: He helps teams find the signal, keep the soul, and do less of what never worked in the first place.
Experience Matters. Especially Now.
I partner with marketing teams as a fractional CMO or strategic advisor—bringing clarity, structure, and senior leadership without the full-time drama (or the full-time payroll).
YES I WRITE BOOKS TOO
Best-Selling Author
My latest book explores how slowing down, pushing back, and embracing resistance can help you do more meaningful, original work—in business and in life.
Killing Marketing
A provocative call to reinvent marketing as a profit center. Warning: may cause career epiphanies.
Content Marketing Strategy
A practical framework for building content marketing that actually works—this is also the American Marketing Association’s official certification course.
Feature three
How to design content-driven experiences that scale—and why marketing needs to think like a media company to matter.
“Working with Robert Rose is a transformational experience. His deep insights and thought leadership in Content Marketing has inspired marketers globally.”
VP, Marketing
Let’s work together
Whether you’re looking for a smart strategy, a standout keynote, or a collaborative partner to build content that actually connects—I’d love to help. I work best with teams who care about doing great work, thinking differently, and making the complex feel a little more human.