Over the last 15 years, I’ve written five books on marketing, content, and strategy. These are the four you’ll actually care about. (The fifth knows what it did.)
Valuable Friction
Slow down. Push back. Make better stuff.
A guide to using tension and resistance to create more meaningful, original work—in business and beyond.
A guide to using tension and resistance to create more meaningful, original work—in business and beyond.
Content Marketing Strategy
The official playbook for doing content right.
A practical framework for building a strategic content operation that works (and survives) in the real world.
A practical framework for building a strategic content operation that works (and survives) in the real world.
Killing Marketing
What if marketing wasn’t a cost center?
A provocative rethink of how marketing can generate direct business value—if you’re brave enough to flip the model.
A provocative rethink of how marketing can generate direct business value—if you’re brave enough to flip the model.
Experiences: The 7th Era of Marketing
A bold look at how to build scalable, content-driven experiences that matter more than just marketing.
Let’s work together
Whether you’re here for the ideas, the strategy, or a story that hit a little too close to home—let’s keep the conversation going. I partner with teams to build better marketing, smarter content, and experiences that actually stick.